| This is the information age, and thanks to internet every living soul today has been touched directly or indirectly by it. The growth and evolution of internet in the last decade has been unprecedented. The search engines provide us with a plethora of information to select from and this is the stumbling block. There is so much information available online that one gets bogged down by which is the best choice. That’s where public opinion comes in. Products ranging from toothpaste to diamond, services like cutting grass, medical consultation to SEO experts' advice are available at the click of the mouse. But there’s not much feedback available on the performance of these products and services. If only everyone would share their positive or negative experiences, there could be a wealth of information that we could review through before deciding on our final purchase. Feedback is an important means of communication, which not only helps others to make an informed choice but also connects us to the rest of the world.
Internet provides the advantage of quality, value, speed, 24 hour accessiblility, variety selection and information. Still the lack of confidence deters the purchaser from placing the final order. All this can be easily overcome if public feedback on product quality, cost, performance, aftersale services, return policy and existence of fakes is readily available online.
By being an active participant, people can contribute to content creation on the internet and see it as a resource that they understand and use effectively. By contributing through internet, email and text messages, one can be a part of any society or culture near or far removed and even play a vital role in shaping world politics. Until and unless we experience internet as something we can help to create, we might miss out on a wealth of resources, information, interaction and growth opportunities offered by the digital era.
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